My logo design for our institutional company

 

 

 

 

 

 My institutional production logo

 

Individual research on the institutional logos for mainstream and independent companies

Individual research on the institutional logos for mainstream and independent companies


Every production company has an institutional logo, the type of  institution that the company is then affect the look of their logos; this is due to things like budgets.

Independent companies such as Film4 or Warp films  tend to have less money than the big mainstream companies partially because they are usually British and so do not have as much funding as the mainstream American companies. Logos for independent companies are often quite basic, as shown in the images to the left. They are also generally just images that contain no movement or animations. One of the reason for these simplistic logos is that most independent companies don't have any where near as much money as mainstream companies so therefore they have less money to spend on creating big animated logos that are only really seen for about three seconds at the start of a film.

Mainstream companies tend to have more money meaning they and spend more on their logos, which shows as most have animations or movement in them. Mainstream logos also usually involve the whole scree rather than just an image on the screen like most independent film company logos. Mainstream logos also seem to use more colours and designs than independent logos and just look like more time has been spent on creating them as a pose to the independent institutional logos.

This research will help when designing my production company logo as it will allow my to design a logo suitable and appropriate for the type of institution we are.

The type of production company we want to be

The type of Production Company we want to be is an independent institution because there is less people for our ideas to go through so less changes will be made. We chose independent because we would like full control over the storylines of our films, how they are filmed and what actors we use. However, due to independent British film institutions not having high budgets compared to places like America, our films will be of a low budget and therefore not distributed to many countries or cinemas, therefore we would like American funding to help Penguin Productions use good technology and editing tools to create our film and make it appeal to our audience.

Research into films like our genre and how we will attract audiences

How to attract our audience.

Most generic conventions in action thrillers are some sort of fighting, chase and violence. As well as this, most have an enigma code which allows the audience to feel involved in the film as they don't know exactly what's going on and they have to work it out.  A mixture of these elements creates a tense and dramatic atmosphere which draws in audiences as they feel compelled to find out what's going on and what the films all about.


In order to consider how we will attract our audience, we did some research into existing films of the same genre to find out how they attracted their audiences. Using IMBD we found that the top seven action thrillers according to the US Box Office were:

The first two on the list are a sequel and a film related to a specific series of films. This could explain why they are top of list and attracted the highest audience figures based on ratings. If an original film does well and later has a sequel it is almost guaranteed to do well and succeed due to the involvement people feel they have within the film. As our film is not a sequel we have to consider a variety of ways in which we can attract the higher our audience.

Next on the list is Inception this is an action mystery sci-fi thriller that raised $293m at the US box office upon its release. The film stars multiple well-known actors including Leonardo di Caprio, Joseph Gordon-Levitt and Ellen Page and was direct by Christopher Nolan who also directed The Dark Knight Rises, which is first in the list above. The used of these big Hollywood names is another way films attract their audiences, because if people like the actors in the film and know their acting capabilities then they are more willing to see as they know it’s going to be good. However, our film is an independent film so therefore doesn’t have the big names but if we were to be mainstream this would be something we would consider when casting.

Timeline of titles from a film opening of our chosen genre

The images above show a title timeline from the James bond film Casino Royale which is of the same genre that we have chosen for our film opening. Casino royal is a an action thriller adventure much like our film although we are just mainly focusing on the action thriller aspects. Completing a title timeline of a film from the same genre as our film means that I can get an idea of the order and how the credits role in these types of film. This means that we can create an accurate and realistic timeline for our film opening that matches those of real film openings.

Research into my chosen genre

Research into my chosen genre

Action Thriller- An Action Thriller uses physical action to create suspense within a film. much like a traditional Action film, this sub-genre will often have continuous motion and action . These scenes will contribute to the overall sense of danger that the protagonist is facing. The thriller element of this genre means that  films are tense and often have enigma codes and twists within them.

Generic conventions in an action thriller include: Physical stunts, chases, fights, battles, races, blood, fast pace, Antagonist and Dramatic Music

Examples of  action-thriller films

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Why are we doing a remake?

We are doing a re-make of a film opening in order to get an idea of how the filming and editing of film openings work. Re-making a film opening which gives us experience and prepares us for when we make our own film opening. The re-make will allow us to see the content and how much narrative is involved in the first few minutes of a film so that we get an idea of what to put in our film opening to ensure that we don't put all the action in at the start. Doing a re-make of a film also means that we can look at when and where the titles appear on screen which helps us when planning our titles as it gives us an example of how they should look and match the genre and setting of the film.