Individual research on the institutional logos for mainstream and independent companies

Individual research on the institutional logos for mainstream and independent companies


Every production company has an institutional logo, the type of  institution that the company is then affect the look of their logos; this is due to things like budgets.

Independent companies such as Film4 or Warp films  tend to have less money than the big mainstream companies partially because they are usually British and so do not have as much funding as the mainstream American companies. Logos for independent companies are often quite basic, as shown in the images to the left. They are also generally just images that contain no movement or animations. One of the reason for these simplistic logos is that most independent companies don't have any where near as much money as mainstream companies so therefore they have less money to spend on creating big animated logos that are only really seen for about three seconds at the start of a film.

Mainstream companies tend to have more money meaning they and spend more on their logos, which shows as most have animations or movement in them. Mainstream logos also usually involve the whole scree rather than just an image on the screen like most independent film company logos. Mainstream logos also seem to use more colours and designs than independent logos and just look like more time has been spent on creating them as a pose to the independent institutional logos.

This research will help when designing my production company logo as it will allow my to design a logo suitable and appropriate for the type of institution we are.